Rebranded Slots & Games
Rebranded Slots & Games
There are many rebranded slots in the online casino industry which has hundreds of developers, many of whom are smaller ones you may have never heard (well, until recently with the latest rebranded slots and games) and some behemoths you will be familiar with. These include Microgaming (now Games Global) IGT, WMS (now Light & Wonder but formerly Scientific Games) Netent and Play’n Go. You should also add Pragmatic Play, Blueprint Gaming, Greentube, Yggdrasil and Relax Gaming to that list. Consolidation and buy-outs mean that it’s an attractive business at the moment for up-and-coming studios. Firstly, online gambling is a growing industry worldwide so the developer’s rake from a popular game is increasing and secondly that success can lead to merger or company purchase by one of the giants. Take NoLimit City for example, relatively recent as a studio but made some notable slots and weres oon snapped up by Evolution Gaming for hundreds of millions of Euros.
So we have a game like Raging Rhino that’s been under three different labels in as many years (see WMS above) and secondary editions of old classics reworked by new studios. So the original Thunderstruck 1 and 2 slots by Microgaming have had their successors Thunderstruck Stormchaser and Thunderstruck Wild Lightning created by a partner studio, Stormcraft. Just as Break Da Bank Again Megaways is an old Microgaming theme with its MW version coming via Gameburger Studios so more rebranded slots. Yggdrasil games can now have labels from their partner studios like Jelly Games, Dreamtech, Peter & Sons and Jade Rabbit Games. Relax Gaming have many including Silverback Gaming and Electric Elephant. Blueprint have Lucksome and Netent were merged with Red Tiger a few years ago who also host Cayetano games.
While this may be good for the studios and businesses involved, it has caused not a little confusion too. All these rebranded slots are often searched by older players who enter into Google ‘Microgaming’ or ‘WMS’ only to see their homepages with a different branding or company name. Many websites (like this one!) have tried to provide a catalogue of games from the major studios and developers only to see labels change – so we simply use the original and bracket the alternative branding after the game name. The times they are a changin’…